At Marseille and Lyon train stations, 2 giant sculptures (a cigarette, a chewing-gum) impediment the way of 50000 daily users.

In a single week, the campaign against incivilities raised the awareness of more than 600,000 travelers at the Marseilles' central train station. On the Internet, the campaign film has been shown on the main news channels' websites, on hundreds of blog posts and on the walls of thousands of Marseillais.

More than 1m media formats have been dynamically generated with a click rate almost 4 times bigger than the national average.Beyond the numbers, the vast majority of the people interviewed felt that the campaign against incivilities would have a positive impact on their future behaviour in the station.