Cannes Lions
McCANN NORWAY, Oslo / REPRESENTATIVES OF THE NORWEGIAN MUSIC INDUSTRY / 2007
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In 2005 over 20 000 000 000 000 music files were downloaded illegaly. The music industry is trying to tackle the problem by working on new and better solutions for legal downloading. Meanwhile we launched the campaign site 'Piracy Kills Music' .
The purpose with the site is to work as an eye-opener and to raise a debate around the attitudes towards illegal downloading of music. The campaignsite is a movie, especially made for the net, mixed with interactive exercises.
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