Cannes Lions

ANTI-PIRACY CAMPAIGN

McCANN NORWAY, Oslo / REPRESENTATIVES OF THE NORWEGIAN MUSIC INDUSTRY / 2007

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

In 2005 over 20 000 000 000 000 music files were downloaded illegaly. The music industry is trying to tackle the problem by working on new and better solutions for legal downloading. Meanwhile we launched the campaign site 'Piracy Kills Music' .

The purpose with the site is to work as an eye-opener and to raise a debate around the attitudes towards illegal downloading of music. The campaignsite is a movie, especially made for the net, mixed with interactive exercises.

Similar Campaigns

6 items

Animals Do What?

M&C SAATCHI ABEL, Cape town

Animals Do What?

2022, NSPCA

(opens in a new tab)