We managed to turn all advertising media used for this Ultimune campaign into decontaminating elements. This way, we were able to protect the final consumer putting into practice the product’s main attribute.

We applied the decontaminating material all over the advertising outdoors supports used in the Ultimune campaign: advertising canvas/billoboards, mupis and point of sale communication.

In each of those advertising placements, pedestrians and potential consumers were able to read how much contamination was this billboard protecting them from.

Total audience: more than 227.500.000 people in print and digital media.

Total advertising value: greater than 160.000€ in print and digital media.

Communication value: larger than 480.000€ in print and digital media.

Audience: over 3.829.000 people on radio and TV

Advertising value superior to 135.000€ on radio and TV

National media agencies: multiple interviews to the dermatologist involved in this campaign explaining how immunity affects our skin

Media attending the release of the billboard: 11 media and graphic reporters