Cannes Lions
DDB GROUP MELBOURNE, Melbourne / CARE AUSTRALIA / 2011
Overview
Entries
Credits
Description
In an ad that steers away from the usual poverty stricken images associated with third world charities,we created a new campaign for Care Australia, highlighting the little known fact that if you help one woman out of poverty, she'll bring four more with her. The launch ad titled, Breathe uses the analogy of drowning to haunting effect, highlighting how little it costs a day to empower women to make a real difference.
Similar Campaigns
7 items