Cannes Lions

ANTI-RABIES

PUBLICIS JIMENEZBASIC, Makati City / ANIMAL WELFARE COALITION / 2012

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Our solution dramatizes the need for rabies vaccination by showing a person who has just, through some incredible miracle, survived a car crash. He crawls out of the car, bloodied, bruised, but alive. Only to be approached by a dog who starts licking the open wounds on his face. We close with the assertion that the luck that can help you crawl away from an accident won’t save you from rabies. But getting yourself vaccinated can.

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