Cannes Lions

ANTI-RACISM MESSAGE

TAPSA, Madrid / SPANISH OLYMPIC COMMITTEE / 2008

Film
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Description

This piece, led by the Spanish Olympic Committee, is a wide-reaching communication comprising different activities. It brings together a group of key athletes and sportspeople who collectively launch a new gum against racism: Black and White Gum. The gum has special ingredients which are specifically designed to eradicate racism from sports...forever: Feel the difference of being equal.

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