Cannes Lions

ANTI-SMOKING

BENSIMON BYRNE, Toronto / MINISTRY OF HEALTH AND LONG TERM CARE / 2005

Awards:

1 Shortlisted Cannes Lions
Film
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Film
Film
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One of the really stupid things about smoking is that you smell like crap all the time. The problem is nobody has invented Smellatelevison yet. So we thought we’d do the next best thing and show how much smoking stinks.

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