Cannes Lions

ANTI-SMOKING

EURO RSCG 360, Paris / NATIONAL COMMITTEE AGAINST TOBACCO / 2011

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A camera flies around a luxurious and opulent villa, revealing the garden and its huge swimming pool, statues and expensive items. We then explore the interior of the villa and its expensive furniture.Every single object goes along with a price tag, describing how much it cost in human lifes.The villa is in fact the home of a tobacco industrialist, who paid for all of it thanks to the money he got from smokers.

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