Cannes Lions
ARNOLD, Boston / AMERICAN LEGACY FOUNDATION / 2008
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As long ago as 1969, Big Tobacco agreed to avoid advertising directed at young people. Yet, ten years later they supplied their products to be featured in the Muppet Movie. Well, maybe Big Tobacco just wasn't sure whom these big, floppy, lovable creatures really appealed to. So, our man on the street, Derrick, has designed a little experiment to find out just that. When adults start going out of their way to avoid Derrick, in his big furry, purple costume, and kids become magnetically attracted to him it kinda makes you begin to wonder whudafxup?
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