Cannes Lions

ANTI-SMOKING AWARENESS

CONTRACT INDIA, Mumbai / CANCER ASSOCIATION / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

India has one of the highest rates of lung cancer in the world with the number steadily increasing. The average Indian smoker, has reduced smoking in public places because it is banned. But continues to smoke at home. We had to tackle their ignorant mentality and shake them up.

Similar Campaigns

12 items

Non-Fungible Testicles

MRM NEW YORK, New york

Non-Fungible Testicles

2023, MOVEMBER

(opens in a new tab)