Kids know all about the long-term health risks of using tobacco. Unfortunately, they couldn’t care less. But what they do care about is how they look and their minute-to-minute social standing. So for the second year of 'No Stank You', Washington State’s youth tobacco-prevention effort, our work makes it very clear to kids that trying tobacco will change their appearance and how other kids look at them RIGHT NOW.

Our goal? Drive Washington State smokers to call the Quitline or visit quitline.com. There, they can create a plan and double their chances of quitting. To capture the largest audience of most potential quitters, tv and radio aired during typical trigger times for smokers while Bus tail panels ran in the highest rated smoking counties throughout Washington.Web banners and social media could be found anywhere smokers might be tempted. Smokers were reminded of the need to create a plan. And those reminders made an impact.