To show the impact of cigarette smoking on the economy and to warn smokers about their expenditure on tobacco.

Digital photography and image manipulation were combined to reach the final design that showed objects as cigarette butts.

Tabaconomia (Tobacconomics) turned into an online buzz and appeared in several design and advertising blogs. It also received coverage from Brazil’s largest newspaper. In a short time, the web site was visited by people from 57 different countries and more than 10,000 smokers have used the Tobaccalculator.