SOLUTION: 1. We decrease the social pressure with social media.

2. Use social media to dramatiSe the problems of smoking in a few seconds.

In order to enjoy the game, please log onto Facebook once the game requests it. The game does not spam your friends.

Results: Over 1.3M Facebook friends killed in Quitter. 9,000 new contacts to the smoking quitting service for kids. The game got banned twice from Facebook because of its strong viral mechanism. Both bans were cancelled after Facebook investigated the game.