Youth smoking is a serious social addiction. And quitting smoking is a major social challenge. Well what if we could get kids to replace their packs of cigarettes with a pocket-sized mobile service that is always there to help them get through those moments of nicotine temptation?Fressis.fi is a web campaign and mobile service aimed at getting young people to quit smoking. Using the Jaiku microblogging service, Fressis puts a support group in your pocket where that pack of cigarettes used to be.