To achieve this “Constant Re-Engagement” with teens, we produced a fluid supply of No Stank You content, including over 30 TV spots and viral videos—many only 5 seconds long. As well as the first-ever one-second radio spot. All messaging led to nostankyou.com, which featured a regularly updated video blog.

As evidenced by the growing use of “No Stank You” in teen web sites and MySpace pages, the phrase has been fully adopted as a hip way to reject tobacco. And with the help of the No Stank You campaign, youth smoking in Washington continues to drop at the nation’s fastest rate.