Imagine that you decide to smoke a cigarette and after the first puff you come to use the ashtray and realise that the ashes that you are depositing are YOUR OWN ASHES. That is because your old familiar ashtray becomes a funerary urn with a very strong message: each cigarette cuts your life short by two minutes. At precisely this moment your only choice is between extinguishing your cigarrette or contributing to your own demise.

-Eight out of every ten smokers opted to put out their cigarrettes.-In some cases, smokers would merely not light up.-Some companies asked to use this idea in their smoking areas.-With a budget under eight hundred dollars, thousands of minutes of lives are being saved.