This is a story of deception, lies, manipulation and death. We present how through the years the tobacco industry has accomplished this. The concept used to portray this story is as strong as the message itself; we are utilizing muralist artwork, a medium used in Latin American cultures to portray the history of nations and the suffering of its people through the ages.In our mural we show how the tobacco industry has brought death to many people. The abuse in plantations, a fake glamorous perception, and the dangerous chemicals added to cigarettes, and an unavoidable end when the false face of the industry is removed and we just see disease and death.We close the spot by showing a child approaching the mural printed on the side of a building.