People are not aware of the ways in which AIDS can be infected. Therefore they are reluctant to be near sick people without any real reason.

We produced three different messages we wanted to convey for each of the stations:

HIV is not transmitted by kissing

HIV is not transmitted by hugging

HIV is not transmitted by a hand shake

Both local and national radio stations cooperated with us on this campaign and the jingles received nationwide coverage with over 700,000 listeners exposed to the message, every hour, throughout the day.

Apparently - it is possible to change the un-changeable.