Cannes Lions

ANTI-TOBACCO

WONGDOODY, Seattle / WASHINGTON STATE DEPARTMENT OF HEALTH / 2007

Film
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Nearly 95% of smokers who vow to quit “cold turkey”, fail. Using an actual cold turkey to demonstrate the need for support drove folks to the Quitline in a memorable way.

Similar Campaigns

12 items

Rights With a Voice

THE JUJU, Lima

Rights With a Voice

2024, AMNESTY INTERNATIONAL

(opens in a new tab)