The Ban brand is all about giving young women the confidence to not let anything hold them back. Through print/online media and press outreach, we encouraged her to participate in an online promotion where she not only got to tell us (and the world) what holds her back, she actually got a chance to make it come true. The Website became the "virtual soapbox" where she gets to create and bring her BanIt! message to life.In total 50,000 people participated with 4,700 entries.