We were briefed by TFL to help combat inconsiderate behaviour on London transport. In a departure from previous campaigns the approach was not accusatory in tone but rather an attempt for a collaborative effort to make London a better place to travel – a conversation from Londoners to Londoners. With Mike Figgis directing, the agency created a three minute film using a unique split screen effect. Shot in one take and using four cameras, the technique allowed the story to be told from multiple points of view to show how behaviours have an impact on other peoples’ journeys.