Cannes Lions
OUTSIDER, London / HSBC / 2015
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A film re-appraising that HSBC not only takes major tournaments to new places around the world, but it also champions grass root academies. Whether encouraging women to play or introducing golf to South America, HSBC develops the talent world over. It’s a fresh and unexpected look at the new world of golf, one that's infiltrated popular culture and people and places of all ages.
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