Audemars Piguet entrusted the creative agency and studios to create AP Chronicles, a platform crafted with the precision of an encyclopaedia dedicated to watch collectors and curious minds. Resulting from years of research carried out by the Audemars Piguet Heritage teams, it presents – in the form of cards, enriched articles with up to 30 chapters, technical sheets of calibres and models, exclusive anecdotes and archival footages making the exploration an educative and immersive experience. The ambition is to become the reference source on the history of the iconic Royal Oak collection from 1972 to the present day. And more to come.

In the light of its 50th anniversary, an interactive timeline allows users to travel back though time with a playful approach. Additionally, educational content is delivered across social media and in-store screens to convey the substance of the AP Chronicles in an easily digestible way.

The agency, untrusted with the creative and front-end lead, and Decimal Studios New York handling the back-end development, both entities designed AP Chronicles together using Audemars Piguet main website technologies. It consists on AEM and Nuxt.

AP Chronicles is an extension of the digital ecosystem of Audemars Piguet that lives on its own that focuses on making available the content developed by internal patrimoine team in the most accessible and relevant manner possible.

All of the archival content has been gathered by internal to Audemars Piguet patrimoine teams and has been put into templates by the agency design teams, with the exception of "A journey through time" where additional collage content that has been created specifically for the experience by the agency based on the available archives and imagery.

Audemars Piguet briefed the agency by the end of March 2021 and the platform was online in January 2022. The Royal Oak timeline was added to the project in November 2021 and plugged to it this April 2022 for the Royal Oak anniversary.