Cannes Lions
ARTPLAN COMUNICACAO, Rio De Janeiro / CARVALHO HOSKEN / 2004
Overview
Entries
Credits
Execution
In Brazil, before moving to another apartment, people usually wrap all the objects with newspaper in order to safely transport them. The idea of the ad takes advantage from this reality.
Outcome
30% of the apartments were sold in only one week, just after running the ads. More than that, we have achieved great exposure in a visually poluted environment: the classified ads pages.
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