In this ad, the Apartments.com spokes-character Brad Bellflower (played by Jeff Goldblum) appears hunched over, barely fitting in an apartment room. The room is actually an ‘Ames Room’, built to distort your size as your stand in different places. So, as he strolls to the other side, he gradually gets smaller, and the room larger, while telling us Apartments.com is “the most popular place to find a place.”

For renters, 2021 was a year spent cooped up and cramped at home in their apartments, leading to a pent-up desire to move and get more space for their expanded lives at home. It also drove many to escape into the virtual space of their screens, phones and social feeds. The “More Space” campaign answered that desire by creating optical illusions in those small spaces on people’s social feeds to show how they could escape into a more comfortable reality with Apartments.com.