Spikes Asia

Apollo Circle of Life

WUNDERMAN THOMPSON, Gurgaon / APOLLO / 2022

Presentation Image
Film

Overview

Entries

Credits

Overview

Idea

GO THE DISTANCE THROUGH THE CIRCLE OF LIFE

A circle is the most significant shape in our lives.

From the rotation of a clock to the shape of a flower, from the beginning to end of a day to the spinning of a tyre – everything follows a circle. Why? Because a circle symbolizes transition. It represents a movement that never ends. Just like our life. It’s constantly in motion. And every day we grow, learn, and change with the motion, through the circles of life.

In the recent COVID-19 situation, when we thought, life had come to an end and there was no way out, our lives found a way to move on. Through Apollo’s Circle of Life, we celebrated every circle that is an integral part of our lives, it inspired us to go the distance and discover things like never before.

Execution

Apollo tyres, the brand whose tagline reads "Go The Distance" stands for pushing the boundaries and doing something that everyone thinks is impossible.

At the time of the Pandemic, when everyone found it hard to continue with their life, to continue spinning in the circle of life. Apollo inspired everyone to challenge the tough time and find a way. Because that's how you "Go The Distance" to make things happen.

The Film was released across all social media channels and websites of Apollo Tryes and shared widely across Whatsapp Groups and Riders Clubs.

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