We did what many unemployed Brazilians do. Here's how it works; when stop lights are red, unemployed people place packets of candy on rear-view mirrors of the stationary cars, with a piece of paper explaining their situation as unemployed people. By the time the stop lights turn to green, the driver has had time to read it and decide whether or not they will keep the candy and help the unemployed person with one Brazilian real. If they decided not to help, the unemployed person collects the little package from the rear-view mirror. In this action for CIAM, we use a similar idea, but instead of asking for one real in exchange for candy we give them the candy and ask drivers to visit CIAM's website to make a small donation.

The number of donations over the internet in the week we did this rose 14% in relation to the weekly average.