Cannes Lions
DIST CREATIVE, Oslo / RED CROSS / 2011
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In Norway there’s a lot of competition between organisations. Whether it’s a fund raising or your signature to prevent the wildlife, they all want you to support their organisation. This film is for the Red Cross Oslo. It opens with Anne-Lise Ryel, the Secretary General of the Norwegian Cancer Society. Today, she wants you to support a totally different organisation than her own. Several famous Secretary Generals and leaders of competing organisations star in this film, telling you about Red Cross’ voluntary work. But the viewer doesn’t know that the film is for the Red Cross Oslo until the very end where they say: ”All we ask for is that you spend some of your spear time for the Red Cross. - Just like we have done in this film.”
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