In order to create a piece of communication that could talk to moms and doctors at the same time Appediatra was created. The app positions Sustagen Kids, a nutritional supplement for kids, as a partner in the child's development.

It is a five-step app that takes kids through the basic examination routine, turning them into a fun experience for kids instead of making them feel bored or scared. It also became a very useful tool to our sales teams, who use it as a tool to break the ice during visits to doctors' offices.