Cannes Lions

APPENZELLER CHEESE

CONTEXTA, Bern / undefined / 2010

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Appenzeller is the spiciest cheese of Switzerland. The recipe has been a closely guarded secret for over 700 years. In these TV spots, the popular German actor Uwe Ochsenknecht poses as a tourist in Appenzellerland out to discover the secret recipe. Not a chance! The Appenzeller alpine herdsmen reveal nothing. These amusing short spots are spiced up with current affairs themes.