Cannes Lions
CABIN EDITING COMPANY, Santa Monica / APPLE / 2021
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This imaginative spot uses movement to highlight the freedom provided by Apple’s AirPods Pro. A talented parkour athlete pops in his AirPods Pro, hears the beat, and glides effortlessly through the city – using his surroundings as fodder for double dutch ropes. He seamlessly transitions from a construction site where he jumps between cables, to a barber shop where the iconic blue and red pole stripes come to life as jump ropes, and he even steps into a street art mural. No matter how impressive his moves get, his AirPods Pro never budge.
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