Cannes Lions
Apple Watch Series 7: “Hard Knocks”
APPLE, Cupertino / APPLE / 2023
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Overview
Entries
Credits
OVERVIEW
Background
The objective was to create a video celebrating the toughness and durability of the Apple Watch Series 7.
Execution
"Hard Knocks" shows how the improved durability of Apple Watch Series 7 can keep up with you as you bang, clank and dunk your way through life doing the things you love doing. The spot is showing it shoved, slammed, dunked in water, and dropped in a toilet.
Outcome
N/A
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