Apple.com is designed to be as simple, powerful, and as easy to use as any other product Apple is known for. This means clean, purposeful design, surprising and delightful user experience, and friendly, clear written communication. It comes from the single point of view, but is in such a way that each product or initiative has its own space to tell a story in a way that’s most relevant to its audience.

Apple.com served as the central destination for all of the new products and major initiatives launched by Apple during the submission period. This includes, but is not limited to iPhone 7, AirPods, Apple Watch Series 2, the new MacBook Pro, the new Apple TV, iOS 10, and macOS Sierra. Each of these products had rich and detailed sites and buying experiences that were designed to tell a specific product story while still achieving consistency within the Apple brand. Apple.com not only served as a hub for learning about these products, but for purchasing them directly, and getting support for them as well.

Results for Apple.com are classified as confidential.