Dubai Lynx
M&C SAATCHI, Abu Dhabi / BURGER KING KUWAIT / 2023
Overview
Entries
Credits
Execution
The light-hearted “Approved by Experts” mockumentary and content series builds the story of a genuine gold expert with an eye for 100% pure gold, eventually verifying the authenticity of Burger King Kuwait’s Golden Edition with a side of sarcasm the young Kuwaitis love.
Featuring the traditional Kuwaiti Gold Souk meant showcasing the Souk’s everyday characters and culturally rich stories, with snippets every Kuwaiti and Arab expat can relate to. A case in point is his son/assistant overly praising his dad’s gold expertise or his self-centred customer who bought a copy in for validation or even the main character - Gold Expert Hakim being sarcastically humble.
The slices of life were also purposed in a way that builds like a Gold Souk telenovela creating anticipation for the next episode of Hakeem and his Gold Bonanza Incidents.
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