To show in a simple, memorable, eye-catching way the unique features of the brand new Aquafresh Flexygel toothbrush: a flexibility never seen before. Eventually, we chose to use the lenticular lense technique, which allowed us to illustrate in a funny yet exhaustive way the product's peculiarity.

What's often almost impossible to achieve in both press and outdoor advertising is a 'not so boring' storytelling. People still tend to get interested in these traditional media; but it's proved that people gets more intrigued when they're involved in an unusual way. This basically explains our final choice to fully explain the product features through the lenticular technique. This way we could easily show an hyperbolic, funny product demo overcoming even the more suspicious part of the target.

The result was amazing. The ads were strongly appreciated from both sector experts and general audience. Thanks to sampling action, mailing, (together with P.O.S. and alongside road outdoor) product sales visibly grew. +3,5 in sale in the first months after the operation. And for the first time our client's managers received enthusiastic comments from customers.