A virtual experience of coolness, refreshing and revitalising the senses, was created in the major metropolitan exit of the MRT. The Biotherm creative messages along with the cool blue water colours of the brand, covered the floor, walls and ceilings to make a “Cool Tunnel”. Water waves and water sound effects were added utilising new spotlight and sound techniques. The result: a soothing sound, look and feel to refresh and revive commuters.

A standout creative and innovative execution, L’Oreal Biotherm reported a 27% significant increase in brand awareness; retail enquiries leaped and sales increased 48% compared to the previous year.