Auspicious Well-Wishes are phrases that are placed at home as decoration and also used as a greeting to bless others during Chinese New Year. Though there are many phrases, today’s tech-savvy youth only know "Gong Xi Fa Cai" and can’t really connect with this tradition. So how can we ensure this beautiful tradition and its many phrases will not only survive but thrive among the younger generation?

As a telecommunications company whose mission was to connect people, U Mobile sought to connect the younger generation with an overlooked tradition by merging culture, design and technology with a tradition they loved - Ang Pows.

Four unique Ang Pows were created, each with their own Auspicious Well-Wishes and design. The designs on each Ang Pow visually expressed the featured message of their particular Auspicious phrase by utilising traditional symbols from Chinese culture. These include:

•Koi: Abundant Blessings

•Blossoms: Good Fortune

•Lanterns: Harmony & Health

•Gold Ingots: Wealth & Prosperity

Using Augmented Reality (AR), the Ang Pows then brought the Well-Wishes to life through beautifully crafted animations that can be easily viewed via smartphones. The animations not only taught young people how to use and speak the phrases but also explained their profound meaning.

The Ang Pows were produced using Laserjet Full Colour Print On Paper With Gold Stamping.

The Ang Pows sparked renewed interest in Auspicious Well-Wishes and inspired the younger generation to keep this tradition and our cultural identity alive for the future.