For our fans, there’s nothing scarier than running out of sauce. We listened to them, we engaged them, and then we surprised them. And as a result, the word about our sauces spread around the world.

This campaign was one of the best product extension launches in Arby’s 50-year history. In just a short period, we doubled the number of people 'talking sauce', earned 500,000 media impressions, sold nearly 50,000 bottles, and brought an end to the 'Saucepocalypse'.