Arc’teryx, a premium outdoor apparel brand based in North Vancouver, made their first U.S. expansion last fall in Seattle. Located in the heart of downtown, the grand opening of this corporate store was meant to spread awareness of the new retail location and capture the attention of outdoor enthusiasts.

Portaledge tents were hung from the top of the store’s building, emulating the set up of genuine mountain climbers scaling to the top of a summit. The tents were positioned in such a way that it appeared as though the climbers were lining up to the entrance of the store in anticipation of the grand opening.

Only extreme climbers who have needed days to ascend the highest mountains would truly understand this unique and extreme lineup. These extremists who need premium quality apparel with superior function are those who would appreciate and champion the Arc’teryx brand.