Cannes Lions
ARTIFICIAL INTELLLGENCE INNOVATIVE MARKETING & CONSULTING, Shanghai / CTS / 2018
Overview
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Credits
Description
We have designed a set of translucent posters, 98 cm in blue at the bottom of the translucent, on behalf of the rising water .
Execution
Through the low carbon trip in the North Pole Public welfare activities, 40 Chinese travelers with local residents and travelers in Greenland, holding posters common voice, urging people to low carbon environmental protection.
Outcome
Activity has become a hot topic in social media instantly. It has attracted wide attention in the main platforms of the world (WeChat, Sina micro-blog). The click rate of Tencent video has been broken by tens of thousands, and it has also been supported by WWF. More and more people have joined the polar low carbon activities, calling for environmental life in the form of reading, photography and legal lectures.
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