Cannes Lions

Arctic low-carbon journey

ARTIFICIAL INTELLLGENCE INNOVATIVE MARKETING & CONSULTING, Shanghai / CTS / 2018

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We have designed a set of translucent posters, 98 cm in blue at the bottom of the translucent, on behalf of the rising water .

Execution

Through the low carbon trip in the North Pole Public welfare activities, 40 Chinese travelers with local residents and travelers in Greenland, holding posters common voice, urging people to low carbon environmental protection.

Outcome

Activity has become a hot topic in social media instantly. It has attracted wide attention in the main platforms of the world (WeChat, Sina micro-blog). The click rate of Tencent video has been broken by tens of thousands, and it has also been supported by WWF. More and more people have joined the polar low carbon activities, calling for environmental life in the form of reading, photography and legal lectures.

Similar Campaigns

7 items

Feel welcome from the first tweet

PUBLICIS CONSEIL, Paris

Feel welcome from the first tweet

2017, ACCORHOTELS

(opens in a new tab)