Cannes Lions

Are You Gonna Bingo?

THE&PARTNERSHIP, London / SUN BINGO / 2018

Film
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Our film is a grime inspired, music promo about bingo, which aims to answer one of life’s biggest questions: ‘Are you gonna bingo?’. Comedian Jayde Adams ‘raps’ her way through a green screen world, showing viewers all the places they could be playing bingo. As the situations get more ridiculous, and with the appearance of a deadpan rapping horse, we realise the point: wherever you are, whatever you’re doing, you could be playing bingo.