Cannes Lions
Are You Next? (Surfer)
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / D&AD / 2016
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Overview
Entries
Credits
OVERVIEW
Description
We created posters to honor and revisit spots, photos, music videos, and famous advertising pieces.
Execution
With the "craft" in mind throughout all phases of the process (from creation to production), the posters were developed using mixed techniques, such as lithography, woodcuts, letterpress, offset, and screen printing.
Outcome
the festival grew by 6,4% over plan and 17% compared with last year.
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