Cannes Lions

AREA VIEW PARKING SYSTEM

MEMAC, Dubai / VOLKSWAGEN / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

We sent out promotion teams to parking lots. They stuck cards behind people's rear view camera that simulated the view you would get in a Volkswagen Touareg. The card was also an invite to a test drive along with a free gift.

Outcome

The cards caught the attention of our core competition as well as other car segments. Test drives increased during the promotion period by close to 50%.

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