Cannes Lions
Y&R BEIJING, Beijing / SHANGHAI HH RETAIL CO. / 2013
Awards:
Overview
Entries
Credits
Description
The digital retailer brands in China are very similar in many ways. To create a set of visuals that communicates to target audience with distinctive brand elements.
Execution
We combined the product in each delivery box with different service features, and then created 3 works with different themes
Outcome
The campaign was very well accepted, Argos.cn becomes one popular digital retailer site in China after the campaign was launched.
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6 items