Cannes Lions
TBWA\PHS HELSINKI, Helsinki / PFIZER / 2006
Overview
Entries
Credits
Execution
In this case the structure of the campaign (two almost identical ads) wasthe idea.
Outcome
There was a huge amount of response from people, who noticed that the almost identical advertisements appeared in the same paper twice. It was the most noticed advertisement in the history of Pfizer in Finland.
Similar Campaigns
12 items