So we illuminated the dark winter evenings with innovative shining ads: for example via advertising-pillars which projected magnificent beams of light into the winter night sky. Or we had huge projections illuminating prominent buildings. It goes without saying that we also covered all available standard illuminated outdoor formats.To meet the consumer when they were looking for the sun, we were present in their travel documents and sponsored the weather forecast in TV & Online.

Our business and awareness development was great, especially when keeping in mind the strong communication activities of our key competitor Persil.Market share growth: index 128Unaided Brand Awareness: index 121Aided Advertising Awareness: index 162