Synopsis: As Ariel's page loads, dirty garments enter a washing machine on screen. When progress is up to 100%, the garments appear spotless and Ariel's homepage can be entered.Objective: To transform the loading phase of Ariel's Web Page into a creative piece that relates to washing. A dramatisation of the benefits of using Ariel.Target group: Housewives that are current or potential brand users and have Internet access.