Execution

The Life is Our Laboratory™ campaign was centered around a video series, profiling several

key researchers (Arleigh Reynolds being the main focus) and their roles in the R&D process.

All of the videos, along with support material (research abstracts, interactive infographics,

professional education components, etc), were housed on an interactive microsite, where

users could move through the FortiFlora story at their own pace.

The videos were also showcased on a custom YouTube page, where visitors could watch the

entire series in sequence.

In addition to being featured at several of the nation’s top veterinary conferences and gaining

exposure to some of the top veterinarians in the field, the Life is Our Laboratory™ videos

received over 200,000 video views.