Cannes Lions

Army of the Dead: The Immersive Experience

ANDTONIC, Madrid / NETFLIX / 2022

Presentation Image
Demo Film
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Overview

Entries

Credits

OVERVIEW

Execution

An action that lived digitally and physically.

For the physical part, we recreated a Las Vegas casino in a central hotel in Madrid. Including the ad hoc creation of more than 120 slot machines with the iconography of the film, a teamwork with more than 70 actors who play different roles to create the most immersive experience, 9 rooms for the experience, a wristband to control attendees' biorhythms, a drone camera... everything necessary to make people feel they were inside the film.

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