The people in our target audience develop their skills, entertain themselves and challenge each other with video games. And if they have the skills to master video games, they might just have the skills to succeed in the New Zealand Army.

So, we custom-built an army-style video arcade game to challenge potential recruits with this question: COULD YOU PLAY FOR REAL?

The most advanced mission in our game was ‘HOTEL ALPHA’. Any player who could complete this mission was invited to enter their details into our touch screens, to go in the draw to win a Land Armoured Vehicle driving experience at a NZ Army base.

17% Of Players Mastered ‘Mission Hotel Alpha’ 84% Of Those Players Gave Us Their DetailsThey’re Currently Being Contacted By New Zealand Army Recruitment Officers.